Preface As generative AI continues to evolve, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as data privacy issues, misinformation, bias, and acco

    Preface With the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as misinformation, fairness conce

    Introduction The growth of artificial intelligence-powered chatbots has transformed business domains internationally, from customer service to digital commerce and beyond. As we move into the coming year, AI chatbot development is expected to evolve to a new level, embedding

    Overview Social media marketing is evolving significantly in the last few years, shaped by changes in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere is the emergence of artificial intelligence (AI). AI’s potenti